Penna plc, the global HR services group, is to speak at the upcoming Cross Media Production Show in London, sharing the cost savings and workflow improvements from its outsourcing partnership with Express KCS.

Penna is a major advertiser in the national and regional daily press, handling recruitment advertising campaigns for a large portfolio of public and private sector clients. Keith Pilling, Commercial Operations Director, and Robert Berkeley, CEO, of Express KCS will share how Penna transitioned the creative and advertising process offshore and the results and savings achieved. Since partnering with Express KCS in 2011, Penna have used this strategic shift as a selling point to its client base, who are benefitting from a more efficient and cost effective delivery service for recruitment advertising.

Outsourcing cross media production for print and digital advertising takes place on Tuesday 25 March at 11am in the Publishing Theatre at the Cross Media Production Show, Excel, London. The Cross Media Production Show is a dedicated event designed to help brands publishers, agencies and printers get under the hood of building, managing and delivering communications across multiple platforms. The show is located alongside the world-renowned IPEX printing exhibition, which takes place every four years. To register visit http://www.cmpshow.com.