Like anything worthwhile in life, brands take time to mature. “Brand creation for a company is like its reputation — it builds over a period of time”, says Vijaybahu Joshi, Design Head at Express KCS. Joshi has strong views about retaining brand identity in traditional media
Last week we were subjected to our regular scrutiny from the visiting ISO 9001 auditors. We have a 100% track record in reaching accreditation first time every six months, so tension was high to make sure we do it again.
So while the external consultants were doing their final audit checks at our Gurgaon production facility, I wondered about the […]
A high-powered panel convened at end of the 2013 PRIMEX conference last month, with industry heavy-weights David Schawk (CEO, Schawk), Marriott Winchester, (Snr VP of SGS), David Olberding of Phototype and Robert Berkeley (CEO) of Express KCS. Their mission was to explain the paradoxical success of their businesses in an era when their traditional business is supposedly an anachronism.
The very first EKCS Valentines Day Ad Contest was a great success.
From the initial submission of over 120 ads by our artists in Gurgaon, Pune and Aligarh, the entries were whittled down to an eventual […]
Love is in the air and to get into the spirit we decided to launch a fun design competition this Valentines Day. Place your vote for the best designed advert and make one of our artworkers a very proud winner!
To mark this most romantic of occasions we introduced a design challenge giving all our artworkers the opportunity to get […]
Without virtually no public education, the uptake of QR codes has proved that consumers want to click on print ads in the same […]
“The size and functionality of ads are extremely important on a mobile device. We have to consider how a particular […]