EKCS designer makes finals of ABSOLUT competition
A senior creative designer from Express KCS has made it to the finals of a competition to design an ABSOLUT India Limited Edition bottle, a national design competition across India.
ABSOLUT, the world’s most iconic vodka brand, gave India’s most talented creative minds a lifetime opportunity to design the first ever ‘ABSOLUT India Limited Edition’ in conjunction with Talenthouse India, Asia’s leading creative crowdsourcing platform.
ABSOLUT Limited Edition bottles are usually created by renowned global designers, but for the first time Absolut reached out to the creatives of India to design a limited bottle and become a part of history. Umeish Thorat, a senior creative designer based at Express KCS Pune, met the brief to create an Indian inspired, India themed design, adapting what he loves about India into a unique new label.
With an overwhelming number of entries from across India, Umeish made it into the top 15 overall finalists where his entry was noted by the judges as ‘’exceptional.”
Vijaybahu Joshi, Design Director, Express KCS said: “Umeish is an extremely talented designer and I’m delighted that his original design concept has been recognised in this competition. Over the past year, Umeish and many of our Graphic Designers have been through the ‘Design Thinking’ drive headed by senior design trainers. This award proves our graphic designers are up there with the best in India, which is a great inspiration for all our employees.”
About Express KCS
Express KCS Inc. is a global, independent provider of creative production services across print, online, mobile and video platforms. The company provides print and digital advertisement production, creative design, pre-media, editorial services, website, app development, and video post production for brand owners, retailers, newspaper and magazine publishers, agencies and partners in North America and Europe. Express KCS is ISO 9001 certified and employs 600 people across three production centers in India. For more information visit www.expresskcs.com
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