Grupo Vocento choose MediaFerry to automate digital advertising production
MADRID, August 2016: Grupo Vocento, Spain’s leading media company, has selected MediaFerry, Express KCS’ automated digital advertising production platform, as a key component of their new digital sales initiative, Local Digital Kit. This aims to bring digital marketing within reach of advertisers of any size, helping them exploit the possibilities of new media channels.
Vocento’s service offering will include advertisement design and production, campaign development and creation of websites and landing pages. They are also recruiting a new dedicated sales team to reach and help advertisers build effective campaigns using MediaFerry’s extensive templates.
“The cloud-hosted MediaFerry allows sales reps, customer service staff and advertisers to access and use dozens of pre-loaded, animated digital ad templates” explains Express KCS President Robert Berkeley. “It also allows for selection of templates based on past click-through performance along with modification of text and graphic content. Users are able to mark–up, approve, tag and publish directly via DFP. Once published, the ad’s performances is fed back to MediaFerry for template scoring as well as tag optimization and retargeting.”
The MediaFerry technology currently produces over 250,000 ads every month for publishers such as Johnston Press and brands such as VistaPrint.
About Express KCS
Express KCS Inc. is a global, independent provider of creative production services across print, online, mobile and video platforms. The company provides print and digital advertisement production, creative design, pre-media, editorial services, website, app development, and video post-production for brand owners, retailers, newspaper and magazine publishers, agencies and partners in North America and Europe. Express KCS is ISO 9001 certified and employs 400 people across its production centers in India.
About Grupo Vocento
Established in Spain in 2001 from the merger of Grupo Correo and Prensa Espanola, Vocento is the leading national print publisher. It is also one of the main players in the audiovisual and entertainment sector, in both radio and television, and in audiovisual production and distribution, as well as the Internet, with more than 19 million unique visitors.
Vocento is composed of over 120 companies, some of which are over a hundred years old, and it has a long track record of profitability and management successes. Since 8 November 2006, the Group has been listed on the Spanish stock market, with a market capitalization of EUR1,875 million.
For more information contact
Robert Berkeley, President Express KCS
+44 7711 690910
+1 (412) 580 0711