Johnston Press Selects Express KCS to Transform Digital and Print Ad Production, Management and Reporting
Johnston Press, the U.K.’s foremost regional and local multimedia and newspaper organisation, has reselected Express KCS Ltd., the offshore provider of digital and print design services, to continue the transformation of their ad production.
Express KCS will facilitate the move to an all-digital ad production workflow. The solution will unify and automate digital and print ad production, trafficking and management. Tracking the creation of ads and designs becomes faster and can be accessed from any device, 24 hours a day, seven days a week
“In terms of advertising production, Johnston Press has a vision of total digital transformation,” says Chris Sanderson, Operations & Customer Support Director, adding “We are committed to providing outcomes that meet the needs of our advertisers. Express KCS’s solution consolidates and automates the ad creation and trafficking process and allows us to produce better-designed ads efficiently. MediaFerry lets us review and proof them in a timely manner, and gives us a streamlined process for handling a higher volume of work.”
Express KCS’ proprietary award-winning software, MediaFerry, a cloud-based workflow management platform, will be integrated with ad creation and distribution platforms for delivery. The partnership provides Johnston Press with advanced analytics capabilities allowing end users to obtain detailed analytics on the performance of the ad. MediaFerry is a Red Herring Top 100 North America winner for 2015.
“We are delighted to renew our agreement with Johnston Press and partner with them on this key transformational journey,” says Express KCS Chief Operations Officer Tariq Husain. “We are using state-of-the-art technology combined with our design strength to provide Johnston Press a unique value proposition.”
About Johnston Press
Johnston Press has 13 paid-for daily newspapers, 195 paid-for regional newspapers, 40 free titles, ten lifestyle magazines, and 198 local and e-commerce websites serving Scotland, the North East, West Yorkshire, the North West, the Isle of Man, South Yorkshire, the South, Midlands, and Northern Ireland. Each month their news brands touch the lives of 26.7million people. They have one of the largest monthly digital audiences of any regional publisher in the U.K.
About Express KCS
Express KCS Inc. is a global, independent provider of creative production services across print, online, mobile and video platforms. The company provides print and digital advertisement production, creative design, pre-media, editorial services, website, app development, and video post-production for brand owners, retailers, newspaper and magazine publishers, agencies and partners in North America and Europe. Express KCS is ISO 9001 certified and employs 400 people across three production centers in India.
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