Express KCS Blog

How agencies harness outsourcing to maximise their reach?

As reported by the Wall Street Journal, this year’s survey of 325 of the US largest brands’ was the most comprehensive ever of in-house creative agency trends. But in many ways the results didn’t surprise me. The astronomical growth of in-house agencies, up by 52% since 2008 (and all

Mediaferry adds audio proofing for podcast editing support

Milford, Aug 20, 2018Mediaferry, the award-winning cloud-based marketing workflow management system from Express KCS, has added native audio proofing to its latest release. Now all MediaFerry users will be able to upload, share, review and approve audio files (such as MP3, AAC, WAV etc.).

This adds audio to the extensive existing proofing functionality that also […]

August 24th, 2018|News|

Express KCS renews content production partnership with Johnston Press

 

Johnston Press

Express KCS has renewed its creative content production agreement with multimedia publisher Johnston Press for a further three years. Extending a partnership that started back in 2012, Express KCS will continue to provide newspaper and creative ad production services, along with its award-winning workflow management system, MediaFerry, to Johnston Press.

This […]

May 4th, 2018|News|

The crippling hidden expenses of bringing technology in-house

An integral part of any business is technology, but regardless of whether it is owned or outsourced, it is still a significant investment for brands to make. The most important aspects for brands to consider when looking to implement new technology are transparency and control, especially with the impending tightening of new data regulations on the horizon. This is […]

April 16th, 2018|News|

Packaging artwork and repro agencies’ unique challenges

Every package you see is printed with something – how else does the buyer know what’s in it? It’s the job of specialist packaging agencies to create that artwork, beautiful enough to make the product desirable and meeting to match the stringent brand and legal requirements.

Packaging agencies, especially those who specialize in the huge retail “private label” sector, have […]

February 22nd, 2018|News|

Is Google Chrome’s Ad Blocker really a threat to publishers?

Publishers have always been concerned about ad blockers (or “ad filters”) because advertising is one of the major sources of their revenue. Over the years, they have been exploring new ways to provide maximum exposure to their advertisers, which in turn led them develop and adapt new ad-units, not always mindful of the convenience of end-consumers.

Back in 2017, Google […]

February 12th, 2018|News|

What is GDPR and the effects it will have on the creative industry

In May 2018, the General Data Protection Regulation (GDPR) will come into effect, changing the way businesses handle the collection and processing of personal data in the European Union (EU). New legislation will be put in place for businesses to adhere to, with substantial fines as high as €20m or 4% of their annual turnover if they […]

January 10th, 2018|News|

The Importance of “Universal Levels of Creativity” in Production

Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.

The Purpose of a Brief

The writer and/or designer need to understand what is in the mind of the requestor, including the project objectives, target […]

December 22nd, 2017|News|

Should agencies do more to localise content?

The theory has and always will remain true. By providing someone with something relevant and appealing (funny, interesting or useful), you will begin to build a relationship and engagement that can eventually drive sales down the path to purchase. This is a universally accepted truth, so why is it that so many marketing agencies are happy to produce […]

October 16th, 2017|News|

The role of AI in creative industries

Artificial Intelligence (AI) has fast grown to prominence in recent years across the technology sector. Accenture expects the innovation to double the annual economic growth rates of 12 of the largest developed countries by 2035. It’s potential has in some sectors been overhyped, but in my view, it is set […]

September 18th, 2017|News|