Milford, Aug 20, 2018 – Mediaferry, the award-winning cloud-based marketing workflow management system from Express KCS, has added native audio proofing to its latest release. Now all MediaFerry users will be able to upload, share, review and approve audio files (such as MP3, AAC, WAV etc.).
This adds audio to the extensive existing proofing functionality that also […]
Express KCS has renewed its creative content production agreement with multimedia publisher Johnston Press for a further three years. Extending a partnership that started back in 2012, Express KCS will continue to provide newspaper and creative ad production services, along with its award-winning workflow management system, MediaFerry, to Johnston Press.
An integral part of any business is technology, but regardless of whether it is owned or outsourced, it is still a significant investment for brands to make. The most important aspects for brands to consider when looking to implement new technology are transparency and control, especially with the impending tightening of new data regulations on the horizon. This is […]
Every package you see is printed with something – how else does the buyer know what’s in it? It’s the job of specialist packaging agencies to create that artwork, beautiful enough to make the product desirable and meeting to match the stringent brand and legal requirements.
Packaging agencies, especially those who specialize in the huge retail “private label” sector, have […]
Publishers have always been concerned about ad blockers (or “ad filters”) because advertising is one of the major sources of their revenue. Over the years, they have been exploring new ways to provide maximum exposure to their advertisers, which in turn led them develop and adapt new ad-units, not always mindful of the convenience of end-consumers.
Back in 2017, Google […]
In May 2018, the General Data Protection Regulation (GDPR) will come into effect, changing the way businesses handle the collection and processing of personal data in the European Union (EU). New legislation will be put in place for businesses to adhere to, with substantial fines as high as €20m or 4% of their annual turnover if they […]
Creative teams receive briefs from a variety of sources every day, and each carries an assumption that it will quickly deliver the desired outcome that is intended by the requestor. While this sounds simple in principle, it is rarely possible in practice.
The Purpose of a Brief
The writer and/or designer need to understand what is in the mind of the requestor, including the project objectives, target […]
The theory has and always will remain true. By providing someone with something relevant and appealing (funny, interesting or useful), you will begin to build a relationship and engagement that can eventually drive sales down the path to purchase. This is a universally accepted truth, so why is it that so many marketing agencies are happy to produce […]
Artificial Intelligence (AI) has fast grown to prominence in recent years across the technology sector. expects the innovation to double the annual economic growth rates of 12 of the largest developed countries by 2035. It’s potential has in some sectors been overhyped, but in my view, it is set […]